343 industries has announced today the free to play multiplayer game "Halo Online" will soon starts its close beta in Russia. Halo online is designed a totally new pc experience tailored for Russian gamers. The game is set on a secret UNSC space stationed called “Anvil” where Spartan-IV soldiers train for battle and test brand new experimental technology. Close beta for this game was planned to released in later Spring this year in Russia but the specific date has not been announced yet.
As 343 industries revealed that halo online was built from the ground up as a MMO since they have no plans ever to bring it to Xbox One.
For 343 industries, it is a learning opportunity for exploring the ways to welcome new fans to the “Halo” universe. During the closed beta, the gameplay, features and the in-game economy will be continuously adjusted and modified.
" Right now our focus is on learning as much as we can from the closed beta period in Russia. Theoretically, any expansion outside of Russia would have to go through region-specific changes to address player expectations." stated by 343 industries.
Can we just speculate that if halo online succeed in Russia, will 343 industries expand their business on free to play game on pc end worldwide at the same time emphasizes localization in target market? If it does, there is still a long way to go.
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For more game industry news, just play close attention to: http://gameonwebs.blogspot.com
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