"37Games starts to enter the mobile game market", the President of 37Games Li Yifei recently talked about the 2015's marketing strategy. 37Games intends to take up the mobile game market with the way that was once used in promoting browser games. Namely, the prior objective is to win over the market share without considering the profit in the short term.
In the view of Li Yifei, the market share determines the market influence while the most important index to measure the market share is the revenue. To ensure the discourse right of 37Games, the first step is to quickly increase revenue which, at the same times can satisfy the CP.
37Games attaches great importance to the brand building and public praise. "Just for example, if three mobile games was published with high input and one achieved great success, as long as the revenue performs satisfactory, it's also ok despite the rate of profit" Says Li Yi fei.
Without pursuing the profit, 37Games will be able to publish the excellent games with high prices and the market input will be higher accordingly. Therefore, Mr.Li allows the balance of payment from the mobile game operating team.
37Games was once questioned by the insiders because of its principle of holding on to market share and thinking little about profit. But it has been proved that 37Games in 2014 ranked only the second to Tencent in Browser Games thus 37Games is advantageous in acquiring the better games and high traffic.
Play browser games on 37Games: http://www.37.com
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About 37Games
37Games is a global online game publisher specializing in free-to-play browser and mobile games. The company has an in-house dev team that works with other game designers to make games appealing to hardcore and causal gamers alike. Publishing micro-transaction-based, free to play games, 37Games is redefining the way games are developed, localized and published to create amazing, novel experiences for all kinds of gamers all over the world.
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