37Games Gave Out Thousand of Red Packets In the First Workday

The first workday of each year in China, enterprises will give their employees a red packet which contains a certain amount of money as the start-working gift and 37games is also without exception. 

Red packets has been prepared. Can you guess how many red packets there and how much in each packet?

Early in the morning, the mascot of 37Games named "Yang Congtou" has been waiting for the giving out at the receptionist. 

Three 37 executives were holding the red packets and the giving away was about to begin.  

Nearly 9:00am, there were staffs waiting in line outside the Building of 37Games. 

In a little while, more and more staffs arrived and are waiting for the first work day gift. Every one has a smile on their faces.  

What's your opinion about this traditional Chinese culture? If you are in China, have you received the first workday gift?

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About 37Games

37Games is a global online game publisher specializing in free-to-play browser and mobile games. The company has an in-house dev team that works with other game designers to make games appealing to hardcore and casual gamers alike. The team behind the platform is committed to making the gaming experience perfect.

With 37Games already strong presence in Asia, it aims to become a global brand by extending its brand to both North America and Europe. Currently our gaming services cover mainland China, Hong Kong, Macau, Taiwan, Southeast Asia, North America, France, and Turkey. 37Games' growing portfolio includes hits like Siegelord, Dragon Atlas, Shifu and Chibi Warriors.

Learn more about 37Games here: http://www.37.com

Siegelord Disputes Campaign Full Guide

I didn’t finish 5* full campaigns yet  by playing Siegelord, left Epic to do 5*. But since I only tried it as test (what to do and where to go). I completed it with only 3* with 10 phantom drops , so i should be able to do 4* , but 5* i don’t think so. My treasure is 61/61/61 left side and 37/37/23 right side (was lower at Easy/Normal/Hard) , with 2 gems on left side : attack lvl1 gem and lvl2 gem on defense. So its 62/63/61 - 37/37/23 (with gems included in lvls).

So if your treasure is lower then mine, you might not be able to do Hard/Hell 5*. (I haven’t tried epic level yet)

I’m doing this guide because I don’t think I’ll try Epic anytime soon and might focus on Fallen Lion campaign, so people who didn’t try Disputes yet won't have to wait until someone gives them clues or guides. (Or they lose food/horns testing it by themselves like I did)

Disputes Easy / Normal :

*red circle = start

*yellow circle = quest that needs to be done

*green circle = exit ; finish

*white arrows = path pointers

Steps :

-Head to the "yellow circle". On your way rush every time its possible ( 2x rush will earn you 1min bonus time).

-After you’ve besieged the "yellow circle" quest will be "Enter Battle" type , that means you will need to enter and fight to do quest, and after you’re the campaigns ends.

It’s that simple.

Disputes Hard :

*red circle = start

*yellow circle = quests that need to be done

*white circle = has something do to with 3rd "yellow circle" quest read guide/steps for better understanding.

*blue square = phantom drop spot

*white arrows = path pointers

*green circle = exit ; finish

First I need to explain all the quests before steps:

- 1st "yellow circle quest" is a quest with a lot of options you can choose but we are gonna choose same options on hell/epic , so remember them.

Options :

-Pretend to surrender.

-Execute now.

If you click "execute now", it will be a little harder and 3rd "yellow quest" won’t be useful at all. So, we are not going to use that option. We are choosing the "Pretend to surrender" option. After we’ve selected the "Pretend to surrender" option, a new quest will pop up on the same spot, giving us more options. At that new quest, we are gonna choose also the same options on Hell and Epic, so remember them too.

Options:

-Concentrate fire ... +2 range

-Don’t release news yet

If you choose "Don’t release news yet " option it wont give us bonus quest, so it will be harder in my opinion. (So we wont choose this option ever) Instead we are going for the "Concentrate fire ... +2range" option and after we finished a 2nd "yellow circle" quest will appear, as shown on map.

And that is all for 1st "yellow circle". Once again, we choose options : 1.Pretend to surrender then 2.Concentrate fire ... +2range.

-2nd "yellow circle" quest is "increase fire range" , we need that fire range because of 3rd "yellow circle quest". Ok as you can see I listed 3rd "yellow quest" before 4th"yellow quest" even though the 4th "yellow quest" comes first on our path.But I’ll explain it here , since you can choose either to do , or skip 4th "yellow quest". If you do the 3rd "yellow quest" before the 4th "yellow quest" then the 4th "yellow quest" will disappear.

-3rd "yellow quest" is release fire, drops fire from sky on territories.And since we did 1st and 2nd "yellow quest" that increases fire range, it will hit the "white circle". And when it hits "white circle" it will decrease number of NPC's inside.Which makes things easier.

-4th "yellow quest" is boost to battle rating, your generals will become stronger, but you’ll need to guard for minutes that territory in order to get that boost.

We are not skipping the 4th "yellow quest" on Hard difficulty.So don’t do the 3rd "yellow quest" until you start 4th " yellow quest".

-5th "yellow quest" is "Enter Battle" type on every difficulty ; you need to beat it in order to move into last territory ("green circle") u can go inside "green circle" until you do the 5th quest.

I’ll try to explain in more detail:

Steps/Guide :

1. From start ("red circle") enter the left territory with 2 generals and right territory with also 2 generals.

*Or you can come back later for that right side , but I think it will be faster this way at this current difficulty ,later its different.

*The territory on the right (from start ; "red circle") the quest there will appear when you do the 1st "yellow circle" quest.

2. After that move to the 1st "yellow circle" quest , and after you besiege it choose these options:

-Pretend to surrender.

Then :

-Concentrate fire ... +2range.

After you did that 2nd "yellow circle" quest will show up.

3. Use 1 general to go back to 2nd "yellow circle" quest and click to complete ("increase fire range").

4. After you did that head to 4th "yellow circle" and enter with only 1 general and drop 5x phantoms , duel/rush with other generals.

5. Don’ do 3rd "yellow quest" before 4th "Yellow quest" at this difficulty (well you can but I think its easier on not skipping the 4th quest , at this point/difficulty).

6. After you besieged the territory at "4th yellow circle" you will get a "Guard for 3minutes" quest, which means you need to protect it for 3minutes and after that it’s done , auto.

*The quest will give you bonus battle rating . (Your generals will become a bit stronger ,not sure if it gives 1min bonus)

7. After you started Guard for 3mins quest , you can rush over it / or retreat to 3rd "yellow quest" if 3rd "yellow quest" is besieged. And leave your phantoms to guard it for 3mins.

8. On the 3rd "yellow quest" when u click it , it drops fire from sky on territories.And we need it to make it easier at "white circle". Since it will decrease NPC numbers at "white circle" which makes things easier.

9. After you did the 3rd "yellow quest" head to "white circle" and duel/rush to 5th "Yellow circle.

10. At 5th "Yellow circle" you need to besiege and do "Enter Battle" type of quest to be able to move to "green circle".

Why? Because if you enter (the "Green circle" ) before doing the quest and your generals are still inside when you finish the quest they will be killed , and moved to start "red circle". The NPCs you killed won’t revive, they will stay dead , but you will lose time on waiting your generals to arrive from start. And generals that died in "Enter Battle" quest will stay in same territory, as long as you defeated it.

11.After you did the 5th "yellow quest" enter "green circle" and duel’em out.After besieging, you will need to click to end ; finish campaign.

*But click carefully since its located at a tricky place, at least for me - since you might click on quest from scenario.

Disputes Hell :

Steps/Guides:

It’s the same as Hard , only thing is I skipped the 4th"yellow circle" quest , by doing 3rd "Yellow circle" before clicking on 4th. But if you’re going to do the 4th quest then drop some phantoms as shown on picture. (But I skipped it) Use 30 phantoms in order to get a 1minute bonus, also rush x10 to get 1minute bonus time. Drop phantoms at the "white circle" in order to rush faster , also drop 1x phantom at last 2 territories in order to be able to duel with 3 generals. Read hard guide for better understanding.

Disputes Epic :

This one I did only to test it , I didn’t really try to completely beat it. But if I was going to try to do it in a serious way it will be 4* instead 3*.For 5* it needs higher treasure / general levels.

Also in the test I didn’t use a lot of phantoms.

Steps/Guide:

- "White circle" / "black circle" will contain 50x NPC's they will decrease to 45-46 when 3rd "yellow quest" is done (same path as on hard).

- Also when the 3rd "yellow quest" is done it will clean the "White square" territory in which was like 18 NPC's and you will have clear path to 5th "Yellow quest".

- At the 5th "Yellow quest " there will be 18 NPC's so you need to duel them out. I’m not sure if dropping phantoms here would help much , but 3-5 phantoms would not be bad idea. Since you need to duel em out fast , in order to do the quest there. The quest, 5th yellow quest is the reinforcement quest it will send troops into "white circle" / "black circle" 75-80 NPCs will be sent there. So it will be 75-80 vs 40-45 , you might drop some phantoms to be able to rush to 6th "yellow quest".

Other then that it’s the same as Hard/Hell guide mostly , so read those guides too. Also, 30x phantoms should give you a 1min bonus time and 10xrush. Use phantoms to rush faster , or to duel with more generals (for example last 2 territories dropping some 1-2-3 phantoms to be able to duel with 3 other generals.)

-Its up to you , in order to skip or do 4th yellow quest. I didn’t try this campaign for real so I can’t tell which way would be faster/easier. I'll update Disputes Epic guide when I do it 5*.

Learn more about Siegelord here: http://siegelord.37.com/?cid=54&scid=news103

My Journey to Play Games

I am not a senior player for I only played casual social games like candy crush and the simple browser games as Siegelord. I’ve never been thinking of loving games because I have a lot of other things to do and regarding playing games as just a waste of time until i was hired by a game company.

The position I was offered is game promoter in marketing department. I have been a game promoter for almost four years in the e-commerce industry but promoting games is the first time. By accepting this offer, i accept to love all about games. I have to change my mind about playing games and find the promoting points that people would really be interested in. Our business targets both browser games and mobile games which are popular worldwide.

To find the promotional point, i start to play our own games such as Chibi Warriors, Siegelord, Shifu and Dragon Atlas which are free-to-play games. I have learned that free-to-play is not totally free. Accessing free but paying for the prop if needed. I believe all the senior players for browser and mobile games know that it’s possible for playing one such game without recharging. Instead, you need to spend more time on games than paid VIP for achieving the same.

While playing games, i didn’t ask for special benefits because I want to stand in the perspective of players but not the merchant. After i start to play games, i realized the big mistakes i ever thought of playing games. It’s never a waste of time but a way of living. Some people like going shopping but others may like staying at home while they are free. If playing games should be to blame, why going shopping gets advocated? For the benefits of playing games, you can refer to Six Benefits of Playing Online Games .

By involving myself into the game, i start to understand what players really want. For them, free item is the best but if the game is attractive enough, they are still willing to pay. Browser games are popular among all ages because it is easy to operate. I found Four Kinds of People are More Likely to Play Online Games.

I like playing games but i won’t be addicted to it , this is what a qualified gamer need to keep in mind , i believe.

Source : http://newgamesonline.blog.com/2015/02/03/why-i-like-playing-games/

Refined Operation-The Key to Generate Profit for 37Games

The Co-founder Zeng Kaitian of 37Games is Giving Speech at APGS 2015 

At the end of last month, the APGS(Asia Pacific Game Summit)2015 was opened and the co-founder of 37Games Zeng Kaitian was invited to share his experience. Mr. Zeng emphasized mainly two points, namely IP strategy and refined operation. 

Intellectual Property is Rather Important for Games

Mr. Zeng pointed out that utilizing IP rights for games gives publishers a powerful catalyst to gain the initial user base that is crucial to the game’s success.It is easier to ride the name recognition and branding associated with the intellectual property. By indicating that the excellent IP is the catalyst of creating a successful game, Mr. Zeng also proposed fans of the originals would be probably converted to the fans of games at the beginning of promoting an IP Product. At the later stages, the high value of the originals would also generate strong power to push the game going further. 

Refined Operation is the Key to Generate Profit

It's far from being enough for having acquired excellent IP. The core element of attracting players to consistently play games is the quality. If lacking in novel and unique points, players won't be interested in the monotonous games, accordingly, the IP value will lost. To keep the IP value, 37Games have to operate their game subtly. Except the traditional online promoting, 37Games also started in the off-line promoting ways. For example, spending much in inviting popularity to publicize the games and placing ads into tv series and news. 37Games will try every way contributed to acquiring the public praise and  building brands. 

Localization - Thriving in Niche Markets

By the end of 2014, 37Games had entered the markets of South Korea, Thailand, Vietnam, Taiwan, North America, France and Turkey. Over 3,000 servers has been opened in all the markets and 37Games now has a use base exceeding 30,000,000 players.

Mr. Zeng also pointed out that sourcing translations may lead discrepancies in linguistic style. By bringing foreign talent in-house, he added, 37Games is able to better absorb and understand foreign player’s cultural preferences, payment habitsas well as their overall attitudes towards gaming. Zeng Kaitian also revealed that future English titles would also be fully localized by an in-house team as well. Keeping all of the localization work in-house is to keep the game and language styles flowing coherently. 

Want to learn more about what  games 37Games published here: http://www.37.com

Remarkable Updates for Siegelord- Version2.0 Will Soon Be Online

The latest version 2.0 of Siegelord will be soon updated on 5th, February, which is one of the biggest update for Siegelord. At that time, you will see a quite new siegelord from the new systems, new faction war and a series of adjustments. After you've read the detailed updates, you may also want to know: How to Upgrade Fast and Why siegelord is a Browser-based SLG Worth Playing if you are faithful to Siegelord. 

New System

1.Philosopher's Stone

After reaching the maximum level (Lvl100), EXP players obtain will be accumulated in the Philosopher’s Stone. Players can get diamonds when their Philosopher’s Stone reaches the maximum level. A maximum level Philosopher’s Stone will also produce 3 shards of random colors, which can be used in exchange for diamonds. 3 shards of same color will bring more rewards. Philosopher’s Stones can reach the maximum level more than once a day, and players can therefore get more diamonds.

2.Wizard

Players can recruit Wizards in the Tavern. Wizards can use Witchcraft in the World View and cause damage and restrict movement. In Cross-server Faction Wars, some fortresses will have NPC wizards using witchcraft on other fortresses, occupy these fortresses to become immune to the corresponding witchcraft.

3.Archer Tower

1)When a faction reaches Rank 4, Archer Towers will appear in the World View. Each Archer Tower belongs to a faction and stay unchanged even when the fortress is occupied by enemies.

2)Archer Towers will attack invaders from other factions during Faction Wars. Archer Towers closer to their respective Capitals are more powerful.

3)Each attack costs the Archer Tower duration and when duration is 0, the Archer Tower will cease to be of use.

4)Archer Tower duration can be restored by using witchcraft.

4.Legions

1) Players can build their own legions or send generals to join legions. Players who build a legion become the Legion’s Leader.

2) All generals that join a legion will be sent to the Capital and cannot move, except the generals of Legion Leader.

3) There are 2 modes of gathering generals in a battle. In Defense mode, generals are gathered for defense only and in Attack mode, generals can initiate duels automatically.

4) Legion Leaders can choose to encourage or use an horn. Encouraging will increase damage generals inflict, and horns can speed up recruitment.

New Faction Quest: Suppressing Oathbreakers

1.All factions can participate in Suppressing Oathbreakers in the World View

2.There are two steps in completing the quest

Step 1: Parclose Removed. Besiege Tenbury, Drakeston and Blackwell to break Draketon Divine Parclose.

Step 2: Purify Draketon. Retake Draketon. Southcastle,Cragdon and Stonechapel are Oathbreaker Altar, besiege them to slow down Oathbreaker’s speed.

Adjustments

1.Iron Wheel gift pack updated

2.Prison system improved

3.Quest arrangement and level-up process modified

4.Other minor modifications

Experience version 2.0 of Siegelord right now: 

http://siegelord.37.com/?cid=54&scid=news103