CIGC Health Concept-Carry Buckets of Coins While Running

The theme of the second CIGC (China International Game Conference) is "Create Competitive Games and Build Healthy Future". To Advocate a healthy life, 37Games gathered lots of game practitioners proceeding the morning jogging on March.7 at Zhuhai China. 

Recent years, people has been thrown into a seriously polluted environment with the rapid evolution of urbanization and industrialization. Together with the high pace of living, staying close to nature seems having been a wild wish especially for those game practitioners. 

As one of the top browser game developers and publishers, 37Games has realized this problem in a very early period. Except organizing people jogging on the morning, 37Games also held a running match at Guangzhou Olympic Sports Center. The rule was that you need to carry buckets of coins while running, all the money will be yours as long as you can finish three kilometers. As one witness said, there were almost 10,000 coins equal to $1,800 in each bucket. "It's really worth trying", many net friends confessed.   

More valuable is that other brothers of the game industry together with 37Games published a fund mainly concerning the game practitioners' health at the second CIGC that was just concluded. Through this way, the game practitioners' health gained enough attention from both the game industry and society, getting rid of "converting health to profit".

"After we create the value, we need to enjoy the value also. We all desired a happier life", Said 37Games president Zeng Kaitian. 

Learn more about CIGC here:

http://gameonwebs.blogspot.com/2015/03/what-is-cigc.html

For CIGC Review of Mobile Games Growing Trend Exploring, just click here: 

http://gameonwebs.blogspot.com/2015/03/cigc-review-mobile-games-growing-trend.html 

CIGC Review-Mobile Games Growing Trend Exploring

The second China International Game Conference (CIGC)launched and sponsored by 37Games has just concluded on this March 7th at Zhu Hai, China, attracting the active participation from a lot of game companies, game practitioner and media. Except for that many games of high quality has been newly published on this conference, a wonderful speech from CEO Xu Zhigao who is responsible for mobile games of 37Games has been given regarding the mobile game growing status and trend. 

Three trends of Chinese mobile games in 2015

More competitive. The quality of the mobile products is growing steadily, bringing back the products themselves become the core competitive factor. As the traditional client and browser game companies also stepped into the mobile game business, it's hard to make a game to be "successful".

If 2014 is the year for publishing, then 2015 will be a year to contend for channels and users. Since one player can play at least two mobile games at the same time, but few players will choose the low quality game since they always have multiple choices. Making the game to be more competitive will be the main task for both the game developers and publishers.

More Open. How to performs well in the field of mobile games will be annotated further. In the near future, the regularity as well as the norms of the mobile game market will be formed without any doubt. At that time, the competitiveness will be centered on a company's comprehensive strength and the cooperation based on the investment and financing relationship will be more common.

More Serious. With the innovation of the mobile game technology and the upgrading of players' terminal device with the optimization of the Internet environment, the serious game will be quickly pushed to market. Accordingly, how to realize the heavy traffic will be a new challenge to us all. As speculated that the action mobile games will be a hot topic in the future.

"Not all the card games are not good enough. There is a big problem for such games. It's maybe successful today but will soon be unpopular tomorrow," Mr.Xu said "But the action game has a new spotlight, it can form a continuous paying. We have reached an internal decision that we won't promote card game this year."

The market always changes and the mobile game regularity will change accordingly. To keep yourself invincible, you have to pay close attention to the market dynamics.

About 37Games

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Sanqi Interactive Entertainment （Shanghai）Technology Co., Ltd（hereinafter referred to as 37Games） is a global online game publisher specializing in free-to-play browser and mobile games. The company has an in-house dev team that works with other game designers to make games appealing to hardcore and casual gamers alike. The team behind the platform is committed to making the gaming experience perfect. 

What is CIGC

CIGC, the China International Game Conference sponsored by 37Games was initially held in Shanghai in Mar.7, 2014. It's the annual feast among the gaming industry and will be held once a year on March 7. It is also called "37games Day".

The second conference was confirmed to be held in Zhu Hai, China, focusing on the development and operation on browser and mobile game, IP Resource, New ideas for game marketing and the global market extending. This conference will center on "How to forge browser games of high quality", "How to make the mobile games steadily step into an era of serious games" and " how to create more value through the Cross-boundary business". 

            

It was reported that one of the most popular and influential actress Liu Shishi will present on this conference, bringing it with more vitality. Taking this opportunity, many IP Game from 37Games  will  be published by Miss Liu together with 37Games president Li Yifei.  

It's worth mentioning that some games of excellent IP have achieved success globally while both browser and mobile games still face the grim challenge from game developer, operator and players worldwide. By putting ourselves in the game industry, we have to see further than others.  

Learn more about CIGC here: http://cigc.37.com/