The theme of the second CIGC (China International Game Conference) is "Create Competitive Games and Build Healthy Future". To Advocate a healthy life, 37Games gathered lots of game practitioners proceeding the morning jogging on March.7 at Zhuhai China.
Recent years, people has been thrown into a seriously polluted environment with the rapid evolution of urbanization and industrialization. Together with the high pace of living, staying close to nature seems having been a wild wish especially for those game practitioners.
As one of the top browser game developers and publishers, 37Games has realized this problem in a very early period. Except organizing people jogging on the morning, 37Games also held a running match at Guangzhou Olympic Sports Center. The rule was that you need to carry buckets of coins while running, all the money will be yours as long as you can finish three kilometers. As one witness said, there were almost 10,000 coins equal to $1,800 in each bucket. "It's really worth trying", many net friends confessed.
More valuable is that other brothers of the game industry together with 37Games published a fund mainly concerning the game practitioners' health at the second CIGC that was just concluded. Through this way, the game practitioners' health gained enough attention from both the game industry and society, getting rid of "converting health to profit".
"After we create the value, we need to enjoy the value also. We all desired a happier life", Said 37Games president Zeng Kaitian.
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