My Journey to Play Games

I am not a senior player for I only played casual social games like candy crush and the simple browser games as Siegelord. I’ve never been thinking of loving games because I have a lot of other things to do and regarding playing games as just a waste of time until i was hired by a game company.

The position I was offered is game promoter in marketing department. I have been a game promoter for almost four years in the e-commerce industry but promoting games is the first time. By accepting this offer, i accept to love all about games. I have to change my mind about playing games and find the promoting points that people would really be interested in. Our business targets both browser games and mobile games which are popular worldwide.

To find the promotional point, i start to play our own games such as Chibi Warriors, Siegelord, Shifu and Dragon Atlas which are free-to-play games. I have learned that free-to-play is not totally free. Accessing free but paying for the prop if needed. I believe all the senior players for browser and mobile games know that it’s possible for playing one such game without recharging. Instead, you need to spend more time on games than paid VIP for achieving the same.

While playing games, i didn’t ask for special benefits because I want to stand in the perspective of players but not the merchant. After i start to play games, i realized the big mistakes i ever thought of playing games. It’s never a waste of time but a way of living. Some people like going shopping but others may like staying at home while they are free. If playing games should be to blame, why going shopping gets advocated? For the benefits of playing games, you can refer to Six Benefits of Playing Online Games .

By involving myself into the game, i start to understand what players really want. For them, free item is the best but if the game is attractive enough, they are still willing to pay. Browser games are popular among all ages because it is easy to operate. I found Four Kinds of People are More Likely to Play Online Games.

I like playing games but i won’t be addicted to it , this is what a qualified gamer need to keep in mind , i believe.

Source : http://newgamesonline.blog.com/2015/02/03/why-i-like-playing-games/

Refined Operation-The Key to Generate Profit for 37Games

The Co-founder Zeng Kaitian of 37Games is Giving Speech at APGS 2015 

At the end of last month, the APGS(Asia Pacific Game Summit)2015 was opened and the co-founder of 37Games Zeng Kaitian was invited to share his experience. Mr. Zeng emphasized mainly two points, namely IP strategy and refined operation. 

Intellectual Property is Rather Important for Games

Mr. Zeng pointed out that utilizing IP rights for games gives publishers a powerful catalyst to gain the initial user base that is crucial to the game’s success.It is easier to ride the name recognition and branding associated with the intellectual property. By indicating that the excellent IP is the catalyst of creating a successful game, Mr. Zeng also proposed fans of the originals would be probably converted to the fans of games at the beginning of promoting an IP Product. At the later stages, the high value of the originals would also generate strong power to push the game going further. 

Refined Operation is the Key to Generate Profit

It's far from being enough for having acquired excellent IP. The core element of attracting players to consistently play games is the quality. If lacking in novel and unique points, players won't be interested in the monotonous games, accordingly, the IP value will lost. To keep the IP value, 37Games have to operate their game subtly. Except the traditional online promoting, 37Games also started in the off-line promoting ways. For example, spending much in inviting popularity to publicize the games and placing ads into tv series and news. 37Games will try every way contributed to acquiring the public praise and  building brands. 

Localization - Thriving in Niche Markets

By the end of 2014, 37Games had entered the markets of South Korea, Thailand, Vietnam, Taiwan, North America, France and Turkey. Over 3,000 servers has been opened in all the markets and 37Games now has a use base exceeding 30,000,000 players.

Mr. Zeng also pointed out that sourcing translations may lead discrepancies in linguistic style. By bringing foreign talent in-house, he added, 37Games is able to better absorb and understand foreign player’s cultural preferences, payment habitsas well as their overall attitudes towards gaming. Zeng Kaitian also revealed that future English titles would also be fully localized by an in-house team as well. Keeping all of the localization work in-house is to keep the game and language styles flowing coherently. 

Want to learn more about what  games 37Games published here: http://www.37.com

Remarkable Updates for Siegelord- Version2.0 Will Soon Be Online

The latest version 2.0 of Siegelord will be soon updated on 5th, February, which is one of the biggest update for Siegelord. At that time, you will see a quite new siegelord from the new systems, new faction war and a series of adjustments. After you've read the detailed updates, you may also want to know: How to Upgrade Fast and Why siegelord is a Browser-based SLG Worth Playing if you are faithful to Siegelord. 

New System

1.Philosopher's Stone

After reaching the maximum level (Lvl100), EXP players obtain will be accumulated in the Philosopher’s Stone. Players can get diamonds when their Philosopher’s Stone reaches the maximum level. A maximum level Philosopher’s Stone will also produce 3 shards of random colors, which can be used in exchange for diamonds. 3 shards of same color will bring more rewards. Philosopher’s Stones can reach the maximum level more than once a day, and players can therefore get more diamonds.

2.Wizard

Players can recruit Wizards in the Tavern. Wizards can use Witchcraft in the World View and cause damage and restrict movement. In Cross-server Faction Wars, some fortresses will have NPC wizards using witchcraft on other fortresses, occupy these fortresses to become immune to the corresponding witchcraft.

3.Archer Tower

1)When a faction reaches Rank 4, Archer Towers will appear in the World View. Each Archer Tower belongs to a faction and stay unchanged even when the fortress is occupied by enemies.

2)Archer Towers will attack invaders from other factions during Faction Wars. Archer Towers closer to their respective Capitals are more powerful.

3)Each attack costs the Archer Tower duration and when duration is 0, the Archer Tower will cease to be of use.

4)Archer Tower duration can be restored by using witchcraft.

4.Legions

1) Players can build their own legions or send generals to join legions. Players who build a legion become the Legion’s Leader.

2) All generals that join a legion will be sent to the Capital and cannot move, except the generals of Legion Leader.

3) There are 2 modes of gathering generals in a battle. In Defense mode, generals are gathered for defense only and in Attack mode, generals can initiate duels automatically.

4) Legion Leaders can choose to encourage or use an horn. Encouraging will increase damage generals inflict, and horns can speed up recruitment.

New Faction Quest: Suppressing Oathbreakers

1.All factions can participate in Suppressing Oathbreakers in the World View

2.There are two steps in completing the quest

Step 1: Parclose Removed. Besiege Tenbury, Drakeston and Blackwell to break Draketon Divine Parclose.

Step 2: Purify Draketon. Retake Draketon. Southcastle,Cragdon and Stonechapel are Oathbreaker Altar, besiege them to slow down Oathbreaker’s speed.

Adjustments

1.Iron Wheel gift pack updated

2.Prison system improved

3.Quest arrangement and level-up process modified

4.Other minor modifications

Experience version 2.0 of Siegelord right now: 

http://siegelord.37.com/?cid=54&scid=news103